About Us
Celebrating Businesses, Cultures, and Community Pride
Home Grown is more than just a brand—it's a movement. We're dedicated to celebrating the essence of identity, culture, and community pride. Every city, every business, and every culture has a story worth telling, and at Home Grown, we exist to share those stories with authenticity, purpose, and power.
The Meaning Behind Our Name
The “O” in Home: Origins
The “O” in Home represents origination—the roots, heritage, and foundation of the cultures and communities we honor. It’s a tribute to where it all began, recognizing the history, traditions, and values that shape who we are.
The “O” in Grown: Growth
The “O” in Grown symbolizes growth—the journey from humble beginnings to success. It reflects the evolution, resilience, and pride of the cities, cultures, and brands we represent. Our logo is a badge of honor—signifying not just where you’re from, but how far you’ve come.
What We Stand For
At its heart, Home Grown is about fostering authentic connections:
- Between businesses and their communities
- Between cultures and their advocates
- Between individuals and their shared pride
Through apparel, branding, and storytelling, we empower people to wear their pride, share their origins, and celebrate their growth.
Our Mission
From local entrepreneurs to cultural ambassadors, Home Grown is here to:
- Amplify voices
- Inspire unity
- Remind us of the beauty in our roots
- Celebrate the strength in our growth
- A portion of our proceeds goes towards supporting under served communities
Join us in representing where you're from—and where you're going.